Link Acquisition A Beginner's Guide
Inbound links are an important part of search engine optimization, and acquiring them can be a cumbersome task. Link addresses, email addresses, anchor text and descriptions are lost, code is misspelled, and link managers are stressed. I have yet to find software that delivers the results I want from a link building program. Despite this, link building is an important aspect of a successful Internet marketing campaign.
When designing a link building campaign, there are many attributes that need to be considered. You need to decide on the following: the shape of the desired inbound links, the anchor text and description of the links, the subject of the accepted sites (if any), and the method of acquiring the desired link. Let's start by discussing the shape of the available inbound links.
There are many forms of inbound links: reciprocal links, one-way links, and the growing trend of triangle links. Reciprocal links are the most fiercely marketed links by search engine optimization professionals, as they are the easiest to find. One-way connections are the most sought after but the most difficult to obtain. Triangular links are the middle child, they are better than reciprocal links, but because an outbound link is involved, they are not as good as one-way links. A good internet marketing strategy will include all of the above link types, as they all offer benefits to a site's search engine position and overall success.
Generating anchor text and description is one of the most important aspects of a successful link campaign. Well-structured, keyword-rich anchor text and description can result in more keyword emphasis for search engines and higher click-through rates. When creating anchor text and description, consider the search results of pay-per-click advertising. Ads that have the first letter of each word capitalized receive the highest click-through rate implemented in the anchor text and description. Inbound links are not only useful for higher search engine rankings, but also for traffic. I've seen sites get 25% of their traffic from inbound links!
When buying links for a site, you need to decide whether you will only accept links from sites of a relevant topic, pages of a relevant topic, or sites and pages of any topic. For example, if your site is a travel related site, it will only accept links from other travel related websites / web pages or any website / web page. This decision has a great influence on your success, as it can affect drastically your link acquisition campaign. Most search engine optimization professionals believe that you should only accept links from relevant thematic websites. The most important part of link building is tailoring a successful link building strategy. There are many link building strategies in use today: link baiting, sending reciprocal link emails, directory submitting, optimizing the link to us page, advertising paid text links, the list goes on and on. A good internet marketing campaign will involve a combination of the most successful link building techniques for your websites and industry.
While link acquisition is an important part of search engine optimization and can be a cumbersome task. Make sure you don't spend all your energy on link acquisition. If well written, informative content will result in natural link acquisition.
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