4 Steps To Make Your Home Business A True Automated System
You hear this all the time if you have been or are involved in-home business or internet commerce:
You Need A System To Be Successful.
I like to take it one step further. Not only do you need a system, but to make the most of your work-from-home opportunity, you need to have an automated system. To take it one step further, your automated system must impact your prospects from ALL angles to achieve the highest levels of prosperity.
Here are four techniques that, when used on all of your prospects, will increase your profits with ANY home or internet job opportunity. Step 1: Create a capture or squeeze page.
Even if you have no idea what it is, you've almost certainly seen a capture page and even been captured by one. A capture page is simply a page that is set up to provide brief information about a product or service, but which then prompts the prospect to enter their information for full details. Often it's a teaser or page promoted so the prospect wants to learn more. The most effective acquisition pages respond to the personal or financial needs of potential customers and force them to learn more by entering their information. Once they do, you are the owner of their information for life, and you can continue to follow them or communicate with them about other service offerings that you don't have or will develop in the future. Acquisition pages are a must to start building your list that will be able to promote any product or service. A great program that allows even the most inexperienced person to create capture pages in minutes is Lead Page Generator.
Special Note: NEVER LOSE YOUR LIST OF NAMES, ADDRESSES, EMAILS, ETC. CAUGHT.
Those who are very successful in any home business or internet opportunity have a list of thousands of people they have built over the years. Whenever they have a new product, service, or opportunity to promote, they submit it to their list first. This gives you a huge advantage and if your products, services, and opportunities have been successful in the past, your list will follow you everywhere.
This all leads to the second technique of creating a fully automated email autoresponder.
Step 2: Follow Up With Leads via Email
This is the simplest and most recognizable form of tracking. When you create a capture page, all you need to do is plug the information form into an autoresponder. This can be done very easily by using services like Aweber. Now, when a prospect enters her information, not only can you keep her information for your list, but now you can follow it on a daily, weekly, or monthly basis without lifting a finger. Of course, you should write your email follow-up messages ahead of time, but once completed, you will continue to follow up with your prospects without doing any additional work.
While email is a good tool for automating your system, too often it's the ONLY tool people use. This is a big mistake. The fact is, email tracking and marketing are becoming much less effective due to spam laws and people filtering your email accounts.
To reach as many people as possible, you need to approach them from different angles.
Step 3: Follow Up With A Voice Broadcast System
Voice broadcasting offers you another method to track leads. It's an amazing tool and it's been like a new email lately. As email gets trapped by spam filters and checking features, you need to try to reach potential customers using other methods. Outside of email, voice transmission is the simplest and least expensive means of follow-up. Additionally, voice transmission can keep your system fully automated. You can record a simple message or series of messages, collect the phone number of prospects on your acquisition page, and then simply set up your voice broadcast software to call them once, weekly, monthly, or whatever you like. There are many services available. Cold calling, voice shot, pro builder plus, and protus are just a few.
Step 4: Trace The Postcard
Direct mail is by far the most overlooked means of follow-up, but often the most effective. Postcards are a great way to make sure your potential customers are listening to you. By simply collecting your mail information on your acquisition page, you have set yourself up to use an amazing tool that will surely help you increase your sales and income.
There are a couple of services that allow you to set up a direct mail campaign that functions as an email autoresponder. In my opinion, the best service is PostCardAutoresponder.com. You can enter a prospect's mailing address and set up a campaign that will send them a postcard once, twice, weekly, monthly, or whatever you choose. Set it up once and forget it. You can connect with a prospect for a full year on autopilot. You can even create custom postcards for any business, service, or opportunity.
If you use that simple 4-step plan to building an automated system for your business, you are sure to increase your sales and revenue. Plus, not only will you have an automated system that works for you as you do the things you enjoy doing, but you'll be connecting with potential customers from all angles so they're sure to get your message early and often. Remember, having a system isn't always enough. You need to have an automated system that you can connect to each prospect and that works on its own while you focus on building your business.
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