3 Effective Tactics Every Business Should Implement
Do you remember your first day as an entrepreneur? You were probably like the rest of us ... happy enough and with some pride. Yes, then we thought we could conquer the world. We are now too busy conquering our own little corner of the world to pay much attention to the rest of the world ... unless it's to learn some advice from successful marketers like us who have done great things. Tips like these ... which will apply to all markets, regardless of product or service, are a great motivation to try something new. Yes, you never know when the next idea will be worth a million dollars!
1. Create A Special Offer
A special offer is just that ... an offer that is special. Normally, customers would not be able to purchase this product or a combination of products, and once the products are finished ... I'm sorry!
You don't have to go out and order a bunch of new products to put together a special offer. It doesn't take long ... just use what you have. Grab a few related items, group them together, discount the price, and your customers will be happy to get a good deal. Think about it from your point of view ... you sold three or four items instead of one. Yes, combo offers are winning offers for everyone!
2. Target Small Groups Of Customers
Specialty markets are everywhere, right under your nose! Within the customer audience you are serving right now, there are groups of people who share common traits. Think about it ... maybe you have a group that speaks Spanish, a group of teenagers, and a group of middle-class family men and women.
Evaluate these classes of people and discover the unique needs and wants they share. This will allow you to customize your advertising campaign directly for them. It's not hard to take your current ads and make a few tweaks to fit niches. They will be impressed that you understand them and increasing your profits will be the best thank you you can get.
3. Set Up A Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to ask customers directly to recommend them to other people. Your willingness to do what you can earns you customer loyalty and support. Satisfied customers naturally direct their friends and family to the place that will serve them well.
A quality service and it's the first step towards referrals, but you can easily take it a step further. Studies show that every satisfied customer tells three people about you. How about a little incentive added to the image? Yes, much more. Thank customers for inviting friends, whether it's for a discount, a special gift item, or a simple thank you card, and watch the referral spiral!
You can get two birds with one stone when you implement customer surveys. A few quick questions about what the customer likes and dislikes about your product, followed by a request for the names and addresses of friends and family who might benefit from the product, and you're ready for contact information. . from a potential customer!
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