7 Business Growth W.O.W. Tactics To Increase Market Share
Here is Seven Business Growth W.O.W. Tactics to increase market share you can implement now:
1. Rule 1-12-50: the first part of each month (hence the number 1), consistently every month (hence the number 12), identifies a population index greater than fifty (hence the number 50). clients or emerging and provide them with value-added communication.
2. Electronic signature line. Consider adding any product or service updates you provide to all recipients of your communications exchanges to your standard e-mail auto-signature line. This also acts as a powerful standardization to ensure customers receive early deadline alerts, product or service announcements, changes and outages, etc.
3. eAuto Responder: consider adding any updates on products or services you provide to all recipients of your communication exchanges to your standard e-mail auto responder (if you don't use it routinely, especially when you won't receive e-mails). This is also a great way to promote and advertise to those people who start sending you email traffic first, as you can now send them an instant message.
4. Hotel Letters Note that in most hotels there seem to be at least stationery and envelopes in the desk drawer. Consider a handwritten note to three Vital Fews about something that is important to you and of value to them.
5. Defender Maintenance Make sure you don't allow a defender to stay longer than 30 days without hearing or seeing you. Schedule periodic communications and / or appreciation events to extract ways to continue improving the service you provide.
6. Newsletter Design a high-impact, printed newsletter with content rich in value for your main customers (the Vital Fews) and send it out regularly as a way to enrich your value proposition in your market. Then kindly tell them a product / service at the end of each newsletter. This vehicle can be distributed to customers as filers of declarations, attachments to invoices and contracts, attachments to proposals and general correspondence by customer service contact professionals and the sales team. This can serve as a source for the Rule 1-12-50 campaign.
7. Fax Alerts Consider faxing your customers on Friday afternoons with any products / services that could impact your results, send out announcements and press releases, etc. If these contact names are in your database as customers or contacts, an existing relationship with and / or have established a relationship with which they want you to communicate, a notice or fax is an intelligent, fast, inexpensive means of contact it's acceptable. Conversely, if you don't have this relationship or authorization, a fax can be considered spam and illegal in some non-growth-oriented communities.
Implement these field-proven strategies now and watch your business prosper.
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