5 Reasons Why Blogs Are The New Internet Marketing Tool
Have you ever felt like you know enough about blogging to be dangerous?
Let's see if we can fill in some gaps with the latest information from the blogging experts. The blog is a concept that started in the late 90's. It was a way to comment on an existing web page, an opportunity for visitors and readers to react or express their opinion on that page. What began as a one-sentence comment has turned into pages of personal opinion on anything under the sun. As it continues to advance, online advertising has harnessed the potential of blogging.
Here are 5 reasons why you should use blogging as an internet marketing tool.
1. Blogging is simple. The easiest way to publish your article on the net is through a blog. No skills are needed for an average adult to read and write, or at least click the mouse. It's like having a virtual sheet of paper and you just write down your ideas, experiences, new products and hope the truth behind your articles will come out and also attract your reader to try your product. If you have a PC and an internet connection (who doesn't?), Then you can blog and advertise.
2. The blog is authentic. Nowadays when advertising saturates our lives, we question the credibility of the promoters' claims. Yet on blogs, real people share their real-life experiences, unharmed by paid advertising. Reading blogs about using products firsthand is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. The blog is free. Since blogging has not yet been proven as a traditional online advertising medium, most sites see it as something to augment current marketing tools and therefore offer it for free. Any free time opportunity on the web is definitely a boon, especially for businesses that are just starting out. It goes without saying that paid blog pages can generate more revenue for your growing business.
4. Blogs build credibility. As you write more and more about your experiences on a particular product or industry, your readers realize they can depend on your posts for their own information needs. As such, you become an expert on it; as a result, more readers visit your site and more bloggers link to your blogs. As businesses and professional organizations see their reader base grow, they may soon reach out to you to advertise on their blog page or become an affiliate, paying for every referral your blog generates.
5. The blog builds your market. Unless you're a Hollywood star, chances are that only your mom will read your posts. Mom has a lot of friends, so she tells her friends about her how interesting your blog is. But you don't have to rely on mom to grow your readership base.
You look for the following ways to build your market through blogging:
Knowledge can give you a real advantage. To make sure you are fully informed on the blog, read on.
- Use Your Email
Today, blogs are outstripping the popularity of emails to reach and expand a market quickly and effectively. In this age of speed and quick access, accessing and downloading email simply takes longer than clicking through a blogging site. Allow them to explore your site by using a short email as a preview of your blog site. If your email is about a completely different topic, use your email signature to connect to the site.
- By Subscription
An easy way to get emails from your readers is to give them the opportunity to subscribe to your blog. Keep some unique information for your subscribers to entice readers to subscribe and provide their email address. Only be responsible for using your email address, as the last thing you want is a comment on your blog that you are a spammer.
- Understanding Your Readers
Take a simple survey so your readers understand their profile and advertising preferences. Ask consumers to give you feedback on a post, ad link, or quiz you've shared. In this way, it's like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-Join A Blogging Network
A blogging network can be a collection of blogging sites that share the same industry, interests, readership base, payment methods, etc. Consumers find credibility and convenience by clicking on a link to multiple real bloggers on a single topic. Clearly, more bloggers are better than one.
- Using RSS
RSS is the fastest growing technology on the Internet today. As such, having RSS feeds on your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site. Promote your business by effectively using blogs as an internet marketing tool.
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