4 Secret Selling Techniques You Need To Implement
Explore New Advertising Methods
The first sign that you may need to explore new marketing strategies is a sharp decline in the effectiveness of your advertising campaign. Yes, you spend a lot of hard-earned money on advertising and the audience turns up their noses! Don't wait for your profits to plummet to start looking for new marketing strategies.
Wouldn't it be great if you could test your sales techniques? Yes, no more customers leaving empty-handed ... no more profits disappearing into thin air! Here are 4 secrets that will help you put money in your pocket and grow your existing customer list.
1. Make It Easy
There's an old adage that variety is the spice of life, but hey, too many choices can lead to indecision and procrastination. We all know what happens when customers procrastinate ... yes, you lose a sale.
When a customer walks into your business ready to buy and suddenly sees several options they didn't know existed, he stops and then decides ... which one? If you're not sure ... well, you lose a sale that was already in your pocket. Make it easy for your customers to decide ... yes, I will buy it ... no, I will not. Yes and no decisions are much easier to make and are more likely to put money in the drawer.
2. Offer More Ways To Shop
Too many options can overwhelm customers and cost sales, but purchase options open avenues for customers to purchase the product they decided they need. They say there are different features for different people ... not all of your customers use the same methods to buy. It only makes sense that if the method they prefer is available, they are more likely to benefit from it.
Convenience is the key to attracting shoppers to today's fast-paced society. What will be easier and faster for them ... credit card, telephone, fax, Internet or cash?
3. Keep It Simple
Remember the frustration of spending 10 minutes pressing phone buttons just to get through a painful automated ordering service. Man, you just wanted to buy an item! Maybe it was the time you had to click your raw finger, just to jump between the circles of an online shopping cart. Yes, the temptation to forget it is right there!
Don't frustrate your customers with complicated ordering processes. Most likely, they just want to order within minutes and that's it. Let them get frustrated and they'll go somewhere else, or just drop the idea altogether.
4. Supplementary Action
One of my favorite catalog companies always closes the sale with a special purchase that is only available at the time of purchase. I'm not an impulse buyer by any stretch of the imagination, but it stops me on my trail every time. I know this is a once-in-a-lifetime opportunity and before I hang up the phone I really evaluate if I want or need it.
How many items would your customers buy if you followed each sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don't even have to be yours ... and you can still make a profit!
Affiliate marketing is taking the web by storm. Think about it ... Would your customers benefit from an e-book about the product they are buying? You can offer it to them and let the owner handle the ordering process while collecting the commission. It's as easy as 1, 2, 3, and profitable too!
Increasing your sales and profit numbers isn't as difficult as it sounds. Implement these 4 simple sales techniques and watch your sales steadily increase ... and think ... they didn't cost you a dime!
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