5 Ways To Increase Word Of Mouth With Your Website
Why you should focus on word-of-mouth advertising.
One of the main reasons people don't shop is a lack of trust. Your product or service can be amazing, but if potential customers don't trust you, they won't buy. Word of mouth comes with a high degree of confidence over other advertising methods. The more trust your prospect has in you, the easier it will be to sell. So why not invest in word-of-mouth advertising? Why not make it easy for people to advise you? Well, that's where your website comes in!
Here are 5 ways to use your website to increase your word of mouth:
1. Tell All Your Advertisers About Word Of Mouth On Your Website.
Often a company publishes its website for the first time or makes significant updates without telling anyone. People who can potentially recommend your business need to know your website. So when you create a website or make meaningful updates, let everyone know.
2. Put Your Website On All Your Touchpoints.
This will help spread the word about your website. In addition to putting your website name on brochures and business cards, put it in not-so-obvious places like your emails, voicemail greetings, and customer receipts. The more times people hear about your website, the more they'll share it when they talk about you.
3. Post Your Referral Program On Your Website.
Having a page on your website that explains your referral program will help others be more effective at sending you leads. On this page, clarify how to recommend activities and what type of business you are looking for.
4. Post Your Special Offers On Your Site.
Special offers are useful for getting potential customers to take action. They can also make it easier for people to recommend. For example, instead of saying "My friend Joe is a plumber, he can help you," a referrer might say, "My friend Joe is a plumber, go to his website and you can get a 10% discount. After entering your offers on your website, let people know they will recommend you.
5. Provide Free Information On Your Website.
Free information is a great way to easily direct people to your website. It can be as easy as saying, “Oh, check out Jen's website. There is a lot of good free advice there. "Everyone wants free good advice. Let everyone who can report your business know the free information on your website.
Wouldn't it be great if people said, "Hey, my friend Ann is a graphic, um, I have her business card somewhere." now you can say "Hey, my friend Ann is a graphic designer, check out her website www.anndesign.com so you can get free design samples".
In conclusion, she uses your website to increase your word of mouth. This way you will attract potential customers who have a higher degree of trust and it will be easier for you to close sales
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